Day One: Write An Elevator Pitch

The challenge for today is to write two elevator pitches. 
This is a simple yet ingenious idea. A short one for the purposes of a blog tagline, generating intrest amongst other bloggers, use for business cards, etc. And also a longer pitch that expounds upon the ideas from the shorter pitch but with more detail perhaps to use for media, public relations, and "about me" page use. 
I currently have my short pitch completed: 
The Good, The Bad, and The Crunchy: Adventures in Natural Motherhood in the Green State

I am not too fond of using the word "in" twice. Other than that I am happy with the selection.

Would love your thoughts and suggestions.